How Marketing Strategy For Green Marketing Essay - 1267 Words

THINGS TO KEEP IN MIND WHILE GREEN MARKETING ARE:- 1. KNOW YOU RE CUSTOMER: Make sure if the consumers are aware of about the issues that your company attempts to address. For example:- Whirlpool learned the hard way that consumers wouldn t pay extra for a CFC-free refrigerator because consumers didn‘t know what CFCs were 2. SPREADING AWARENESS IN CUSTOMERS: It is important for the customers to be made aware about the green product. It is also important to educate them about why the company is adopting that method so that it becomes a general concern and not only from business point of view. 3. BEING TRANSPARENT: This means that the company has to be genuine about how the process in the company is taking place for the green marketing campaign and that the rest of the business policies are also transparent as to what they want to be doing for the environment. Both of these are necessary for the success of the business. 4. REASSURE THE CONSUMER: It is required for the marketer to assure the consumers that the green campaign is not just a strategy to make more profit but for genuine benefit of the nature. 5. CONSIDER YOUR PRICING: If charging a premium for the product it should be made sure that consumers feel its worth it and are ready to spend on it. 6. GIVE CUSTOMERS AN OPPORTUNITY TO PARTICIPATE: This means that the company is suppose to give the customers an opportunity to participate in the positive things for the environment so they can feel involved.Show MoreRelatedGreen Marketing : Think Before You Act Essay1326 Words   |  6 Pages3.3 Case 3: Green Marketing; Think Before You Act 3.3.1 Introduction The report entitled Green Marketing: Think Before You Act; a primer for businesses ready to share their sustainability story is taken from Strategic Sustainability Consulting published in April 2012 which is written by Davinder Aulakh. 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